CHALLENGES FACING FASHION INDUSTRY IN BOTSWANA

Fashion in Botswana is influenced by cultural aspects like lifestyle and the environment.In recent times due to modernization Botswana has adopted western apparel and it has modified and inspired change in the design of clothing in Botswana.This modernization has made it possible for Batswana to design and make product bound for international market and this has led to job creation.

Even though fashion has created jobs for some Batswana,Botswana fashion designers are still struggling and facing a lot of challenges to become successful designers.Some are still designing clothes from their homes and are unable  to find proper workshops where they can design clothes and other fashion accessories.They are a quite of number of challenges facing fashion industry in Botswana and they are as follows :

• Small market,Botswana has about 2 million population. 
• Limited resources, include lack of start up capital to buy raw materials and equipment.
• Quality control measures,we are unable to meet international standards
• Low rates of recognition since it is new and improving.

But the industry is slowly growing and improving as the government is trying its best to assist fashion designers through youth funding schemes and also now days universities are offering fashion design courses.